How to add Google Analytics tracker?

This article explains how to add visitor statistics gathering to your website using Google Analytics.

Create a Google Analytics account

To create an Analytics account:

  1. Visit http://www.google.com/analytics.
  2. Enter your Google Account email and password and click Sign In. If you don't have a Google Account, click Sign up now to create one.
  3. Click Sign Up.
  4. Enter your Website's URL, making sure to select either http:// or https:// from the drop-down list. Enter a nickname for this account in the Account Name field, then click Continue.
  5. Enter your contact information and click Continue.
  6. Read the Google Analytics Terms of Service. If you agree to these terms, select the Yes checkbox and click Create New Account to continue.

Add the tracking code to your web page

To access your tracking code:

  1. Sign in to Google Analytics.
  2. From the Analytics Settings page, find the profile for which you would like to retrieve the tracking code. Please note that tracking code is profile-specific.
  3. From that profile's Settings column, click Edit.
  4. At the top right of the Main Website Profile Information box, click Check Status.
  5. Your tracking code can be copied and pasted from the text box.

To copy your tracking code to the web page:

Adding tracking code is done through website CMS admin section: open up the "Properties > Site Properties" page and locate the "Google Analytics JavaScript" block (in Saurus CMS versions prior to 4.5.6 this block is called "Page-end HTML"). Copy-paste your GA tracking code into text area in this block.

 

Using Google Analytics data

After adding the tracking code to your website you can see all visitors statistics from Google Analytics page http://www.google.com/analytics.
View the video below to get ideas about how to use and interpret your data.

More information

You can find more info and help about Google Analytics on page: