Search Engine Optimisation (SEO)

Most organisations that have a website acknowledge the need to be visible and highly ranked in major search engines like Google or Yahoo/AOL. That may be wishful thinking if not supported by various actions - create a lot of quality content, describe it using meta tags, submit the site to the web directories, exchange links with other sites etc. There are loads of guidelines available in the Internet, easy to find by searching for „search engine optimisation” or „search engine marketing”. Or you can save time and use professional services provided by an internet marketing agency.

Regarding content management systems there are several technical requirements the software must fulfil to fully support you in the process of search marketing.

SEO checklist of Saurus CMS

Check out the most essential features a web publishing software must meet in terms of search marketing and how Saurus CMS complies:

Site title

YES
  • You can apply one title to whole site, but have also an option to change it by single page.
  • It is essential that the website title describes the information written of particular page of the website.

Meta Description and
Meta Keywords

YES
  • You can apply meta-data to whole site, but can also overwrite the global setting page by page.
  • As with the site title, it is important to change the description and keywords on each page. The information in the description should reflect the content of that specific page not the site as a whole.

Heading tags (H1-H6)

YES
  • Developers are free to use H-tags and we strongly suggest doing that. The built-in templates, such as an articles list or sitemap, use H1-tags for headlines by default.
  • It is important to use H-tags for headings to describe the logical structure of the page.

Image ALT tags 

YES
  • You can add alternative text to images right inside the WYSIWYG text editor.
  • Because of search engines do not read texts from images, it is wise to add these descriptions to graphical links and illustrations.

Static URL

YES
  • Content editor specify the name for each web section which is used as the web address.
  • It is important to use simple, human-readable web addresses (URL-s) such as website.com/productname instead ofwebsite.com/?id=1232&page=12.

Sitemap

YES
  • Saurus CMS has a built-in dynamic sitemap, but you can also create your own using our API interface.
  • Sitemap provides a clear guideline for any visitor - search engines or human beings.

robots.txt

YES
  • Initial robots.txt file is included in the software installation package.
  • This file resides in the website root and describes the pages that the search engines should index.

RSS support

YES
  • RSS export is available as free extension. The software’s XML import feature allows reading data from other feeds and using it in your site content.
  • In the era of blogs and news syndication it is crucial to share information. If you have news list in your website it would be wise to make it available using the RSS feed.

Valid HTML code

YES
  • Saurus CMS is compatible with CSS and XHTML.
  • The XHTML standard and the use of cascading style sheets (CSS) make it possible for web developers to use HTML code which is much more understandable to the search engines

Valid hyperlinks

YES
Saurus CMS has built in link checker which allows you to find any broken links: deleted documents in your server, pages in other web site which have been moved to another location or typos in e-mail addresses.

XML/Google sitemap

YES
  • Available as free extension.
  • Originally developed by Google, the XML sitemaps provide modern search engines easiest way to find new information from your site.