Search Engine Optimisation (SEO)
Most organisations that have a website acknowledge the need to be visible and highly ranked in major search engines like Google or Yahoo/AOL. That may be wishful thinking if not supported by various actions - create a lot of quality content, describe it using meta tags, submit the site to the web directories, exchange links with other sites etc. There are loads of guidelines available in the Internet, easy to find by searching for „search engine optimisation” or „search engine marketing”. Or you can save time and use professional services provided by an internet marketing agency.
Regarding content management systems, there are several technical requirements the software must fulfil to fully support you in the process of search marketing.
SEO checklist of Saurus CMS
Check out the most essential features a web publishing software must meet in terms of search marketing and how Saurus CMS complies:
| Site title | Title can be manually defined for each page. In addition, automatic algorithms can be used to compile unique title by including headline of current content for example |
| Meta-data | HTML meta-description and meta-keywords can be set in same manner as site title. |
| Proper headings | Saurus CMS uses proper H1..H6 tags for structuring site contents so that search engines can understand it better. |
| Alternate descriptions | HTML "alt" and "description" attributes can be set for both images and hyperlinks. |
| Friendly URL-s | Human-readable addresses such as saurus.info/blog/ are used whenever supported by the web server. This makes it easier to remember addresses by humans and is also good for search engines. |
| Link verifier | Tool for searching and fixing broken internal and outgoing links. |
| Robots.txt | Proper robots.txt file is included in the package. |
| XML sitemap | Automatic machine-readable sitemap makes sure search engines reach each page in your site. (www.sitemaps.org) |
| Valid code | Saurus CMS generates valid (X)HTML code. |
| Proper redirects | Proper HTTP response messages are used in redirects and in cases some content is not found. |
